Who doesn't love a righteous bowl of cereal? From Kith to ice cream, no cereal bowl seems unturned. Enter Magic Spoon, a brand that has seemingly reinvented the genre by reimaging every aspect of the cereal experience. At the heart of the brand, you'll find a series of eclectic illustrations that were created by Levi Jacobs. These whimsical characters show the power of branding at the intersection of art and commerce. They make an instant impression, while inviting you deeper into the box. Viva la spoon!
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